Chances are there are many other non-medical home care companies out there offering similar services as you. So, unless you are marketing a one-of-a-kind proprietary service, you face competition. To dominate over these competitors, are you prepared to gain an edge over them? Just knowing what they offer is not enough.
It is important to regularly conduct a thorough competitive analysis in order to stay one step ahead. I recommend conducting an analysis every six months to a year.
by Patti Urban | Your Savvy Assistant For SEO purposes, type “home care” into any search engine and you’ll bring up a list that features a map with locations of high-ranking agency sites, ads for larger agencies and franchises, and links to all the other home care agencies near you or the location you specified. […]
by Patti Urban | Your Savvy Assistant The holidays are a special time for many families. They are a time to gather together and celebrate. For many, the holidays offer a unique opportunity to reevaluate the care needs of the older members of our families. Following are some suggestions that may help make the holidays […]
By: Patti Urban | Your Savvy Assistant Facebook has evolved over the years. It is not the same old social media portal, where one would just make an account, add their close friends, and update them about their life through the “status.” It is much more than that now. Facebook has turned into a social […]
By: Patti Urban | Your Savvy Assistant The number of small businesses is on the rise and subsequently, the contracting of virtual assistants has risen with it. Many virtual assistants are tasked with social media management, graphic design, newsletters, marketing materials, website design, SEO, sales funnels, on-line class creation, and a multitude of other tasks. […]
By Patti Urban | Your Savvy Assistant The many processes that enables a business to run properly and scale upwards require the services of multiple employees. Depending on the size of the business, you as the entrepreneur might comfortably handle all of the core functions of the business, or you might get to hire a […]
By Patti Urban | Your Savvy Assistant I’ve been an entrepreneur for the past 20 years. However, since 2009, I founded and ran a home care agency in my small New England town in Connecticut. I was drawn to working with our elderly population because I enjoy being in service to others. In other businesses […]
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