Chances are there are many other non-medical home care companies out there offering similar services as you. So, unless you are marketing a one-of-a-kind proprietary service, you face competition. To dominate over these competitors, are you prepared to gain an edge over them? Just knowing what they offer is not enough.
It is important to regularly conduct a thorough competitive analysis in order to stay one step ahead. I recommend conducting an analysis every six months to a year.